The Real Estate Book
Enhancements to RealEstateBook.com Make Finding a Home and a Local Real Estate Agent an Easier Task for Consumers
On 28, Aug 2012 | In The Real Estate Book | By NPMGAdmin
The right real estate agent can make a world of difference in a home purchase or sale, especially in an uncertain market. RealEstateBook.com’s new enhanced search filters not only make finding a new home easier, but also finding the right real estate professional who specializes in their local real estate market.
LAWRENCEVILLE, GA, August 28, 2012 –With over 1.5 million listings across the U.S., Canada, and the Caribbean, RealEstateBook.com provides a rich consumer experience when shopping for a home. Now, the search for a new home or a real estate professional just became even better with more precise search options, richer data, easier filtering, and faster search.
“A great experience when searching for a home is a top priority for us. In addition, we want to help consumers connect with a top local real estate professional to help them make an informed decision and to facilitate a smooth transaction,” says Scott Dixon, CEO of NewPoint Media Group, publishers of The Real Estate Book & RealEstateBook.com. “Now, more than ever, you really need to shop for a real estate agent along with a home. The right agent can make a world of difference in the purchase or sale of real estate in this uncertain market.”
New features on the site include the ability to filter the search on the home page – saving the buyer time in drilling down to their specific criteria on an extensive page of results. Smaller price range variables and the ability to select multiple property types also allow the user to search in the way that is most meaningful to them, in their specific circumstance.
“Many sites want to dictate to the user how their search should be conducted,” Dixon added. “We want to be sure to give the user all the options they need to customize their search in a way that they want – based on their individual choices. We want to let them search how they want to search.”
The site also makes it easy to find the top agents in the area. Listing agents for each property are clearly displayed on each property and the top agents in the area are displayed next to the search results. “In order for an agent to appear next to a set of search results, they have to either have listings or an office in the same area as the listing. This means that those agents are the most familiar with the specific geographic area in which the buyer is searching,” Dixon said. “Again, this makes the agent search results as relevant to the consumer as the property search results.”
A mobile version of RealEstateBook.com is also available along with apps from the iTunes App store and Android Marketplace, making it easier to take the search on the go or to use location based search to find homes in the immediate area of the user. “We even provide text codes on specific homes to help the consumer go straight to the property in which they are interested – without having to search,” Dixon said.
Dixon added that an increasing amount of traffic (over 20%) comes from mobile these days. “We conducted a survey that indicated that those who shop on mobile are more likely to take actions toward buying a home,” Dixon said. “Almost 70% contacted an agent to find out more about a property based on a mobile search, presumably because they may actually be standing in front of the home and texting a code they see on the yard sign.”
Also interesting are the number of people who order a printed magazine from the site. The Real Estate Book publishes hundreds of local editions all across North America. “We send a magazine free of charge to anyone who requests one – and thousands do every month,” Dixon added. “This may seem an odd thing to do considering the digital age in which we live, but our magazine gives a buyer or a seller a quick overview of the entire market. They can see samples of everything that is for sale. This is especially handy when just beginning to search, especially if it is an out-of-area buyer. We also know this is a good time to engage the agents in the magazine to begin the process on the right step from the beginning to avoid surprises or mistakes. The top agents featured in the magazine or the website are some of the most successful and knowledgeable the market. Choosing to engage them early in the process would be a very wise choice.”
“These are the types of things that make our site different from other real estate sites,” Dixon concluded. “Many are simply interested in driving tons of irrelevant traffic to the site to increase the number of impressions sold for ad space. While we do want to attract a large number of visitors to the site as well, our focus is on connecting real people –buyers, sellers, agents – who are actively engaged in a real estate transaction. If you do that right, the right traffic will come to you.”
About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.
Scott Dixon, CEO
NewPoint Media Group, 770-962-7220 ext. 24214, sdixon@NewPointMediaGroup.com
Rebecca Chandler, VP, Marketing
NewPointMedia Group , 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com