Vining will head NewPoint Media Group’s digital media offerings for established brands, The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, New Homes Journal, and custom divisions including all web and mobile portals which serve consumers extensive search options when looking for a new home.
LAWRENCEVILLE, GA, August 22, 2012 – NewPoint Media Group, LLC, has added David Vining to the executive team as Vice President of Digital Media. Vining will manage all digital offerings of NewPoint Media Group’s portfolio of brands including The Real Estate Book/RealEstateBook.com; Mature Living Choices/MatureLivingChoices.com; Senior Living Choices/SeniorLivingChoices.com; New Homes & Ideas, New Homes Journal and New Home Finder; New HomeBook.com and the company’s custom and print publication divisions. Through print publications and top-rated real estate web sites and mobile apps, the company offers consumers extensive search options when looking for a new home.
“We’re very pleased to have David on board,” said Stuart Christian, President and Chief Operations Officer. “His valuable experience and his ability to deliver results have been evidenced in his past roles, so we are confident we have added a great asset to the team.”
Vining’s past experience includes developing and executing digital strategies for AIMCO, the nation’s largest owner of apartment communities as Vice President of Marketing. Vining also served as Chief Marketing Officer for Storage Post Self Storage and key marketing roles with Jameson Inns, Intercontinental Hotel Group, Sage Software, and E*Trade.
“Primarily, we market homes,” said Scott Dixon, NewPoint’s Chief Executive Officer. “David’s experience in all aspects of the marketing mix from advertising and promotions to SEO, SEM and web and mobile development, means that he really gets our business. We feel very comfortable and confident that he can take our digital offerings to the next level.”
Vining was awarded the “100 Most Influential Direct Marketers” award from Target Marketing Magazine and was Grand Winner of the “Max” Marketing Award for Excellence from Georgia State University and the Atlanta Business Chronicle.
NewPoint Media Group, LLC was recently formed through select asset purchases from Network Communications, Inc. Dixon, Christian, and Lion Equity Partners formed NewPoint in June 2012. “We’re fortunate that we have established brands like The Real Estate Book to build upon,” Vice President of Markeitng, Rebecca Chandler, stated. “We are launching a number of new products and initiatives very quickly and adding fresh insight from people like David is very exciting.”
““The digital assets already in place at NewPoint Media Group are substantial,” said Vining. “We have a tremendous opportunity to leverage the web sites and mobile offerings to bring even greater value to our publishers and to real estate agents.”
About NewPoint Media Group
NewPoint Media Group, LLC ™ specializes in targeted media solutions that include both print and digital distribution to create integrated advertising and marketing services that amplify overall effectiveness and results. Leading brands include The Real Estate Book, Mature Living Choices, Senior Living Choices, New Home Finder, New Homes & Ideas, and New Homes Journal. In addition, the Company’s Publications Print Division provides these services to a variety of industries. The Company specializes in integrating print and digital media to effectively reach and engage a targeted consumer audience through local print distribution, web, mobile, direct mail, and social outlets. For more information, visit NewPointMediaGroup.com.
Scott Dixon, CEO
NewPoint Media Group, 770-962-7220 ext. 24214, sdixon@NewPointMediaGroup.com
Rebecca Chandler, VP, Marketing
NewPoint Media Group , 770-962-7220 ext. 24672, rchandler@NewPointMediaGroup.com
David Vining, VP, Digital Media
NewPoint Media Group, 770-962-7220 ext. 24221, dvining@NewPointMediaGroup.com